Facebook Under Fire as Companies Pause Social Media Ads: List


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( Bloomberg)– Here’s a list of companies that are preparing to stop spending on social networks. Some have actually signed up with a boycott of Facebook Inc. after critics accused the social media of inadequately policing despiteful and misleading material on its platform:

Starbucks Corp.– Pausing marketing on all social media platforms. Will publish on social networks without paid promotion.Microsoft Corp.– Paused worldwide advertising costs on Facebook and Instagram because of concerns about advertisements appearing beside inappropriate content, according to an individual familiar with the matter.Unilever Plc– Halting advertising on Facebook, Instagram and Twitter in the U.S. through Dec.31 Coca-Cola Co.– Stopping briefly marketing on all social media platforms.Clorox Co.– Will stop marketing spending with Facebook through December.Conagra Brands Inc.– Will stop marketing in U.S. on Facebook and Instagram through the remainder of the year.Ford Motor Co.– Halting U.S. social networks for 30 days, won’t buy social networks ads for Bronco unveiling.Honda Motor Co.– “For the month of July, Honda will keep its marketing on Facebook and Instagram, selecting to stand with people unified versus hate and bigotry.” Hershey Co.– Will halt spending on Facebook in July and cut its invest in the platform by a 3rd for the remainder of the year, according to Business Insider.Diageo Plc– Pausing paid marketing globally on significant social networks platforms starting in July.PepsiCo Inc.– Pulling advertisements on Facebook from July through August.Verizon Communications Inc.– “We’re pausing our marketing up until Facebook can develop an acceptable solution that makes us comfy and follows we have actually finished with YouTube and other partners,” said John Nitti, primary media officer for Verizon.SAP SE– “We will suspend all paid ads throughout Facebook and Instagram up until the business signifies a significant, action-driven dedication to fighting the spread of hate speech and racism on its platforms.” Levi Strauss & Co.– Stopping briefly all paid Facebook and Instagram advertising globally and throughout all brand names through July.Diamond Foundry Inc.– Pulling all of advertising from Facebook, consisting of Instagram, for the month of July.Patagonia Inc.– Will pull all ads on Facebook and Instagram, reliable right away, through a minimum of the end of July, pending meaningful action from Facebook.Viber Media Inc.– Plans to cut ties with the social media network totally, according to the Guardian.VF Corp.’s The North Face– Will stop briefly advertisements on Facebook for the month of July.REI– “For 82 years, we have put people over revenues. We’re pulling all Facebook/Instagram marketing for the month of July.” Upwork Inc.– No Facebook marketing in July.Eileen Fisher Inc.– Pulling advertisements from Facebook through July.Adidas AG– Will stop advertisements on Facebook and Instagram internationally through July, according to Adweek.Puma SE– Will stop all ads on Facebook and Instagram throughout July.Madewell Inc.– Will stop briefly ads on Facebook and Instagram through July.Pfizer Inc.– Removing all marketing from Facebook and Instagram in July, calls on Facebook to observe the concerns of the #StopHateForProfit boycott campaign “and act.” Chipotle Mexican Grill Inc.– To stop briefly Facebook advertising starting July 1, according to an email.

( Updates to get rid of Hyundai Motor after company stated Korea Times report that it had signed up with boycott was unreliable.)

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